Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
Calvin Klein Celebrates Defining Moments of the LGBTQIA+ Journey with #proudinmycalvins Campaign
Calvin Klein’s latest campaign is a celebration of defining moments in the queer journey. A continuation of the #proudinmycalvins movement, the campaign revisits the transformative events that shaped the lives of talent from different parts of the world at different moments in time. Six photographers captured eight cast members in pared-back, intimate settings. The short films document the cast’s relatable stories and experiences with a range of emotions. While each of the cast stands out for their highly individual background and rare talent, they are all united in their shared passion for...
SARKK welcomes the new CALVIN KLEIN JEANS Store at the Mall Athens
Calvin Klein, which is owned by SARKK SA, announces the opening of the new CALVIN KLEIN JEANS store at The Mall Athens, as part of the company's development plan. In the modern, brand new space the consumer can discover a wide range of minimal and modern designs from the long-awaited Spring-Summer 2021 CALVIN KLEIN JEANS collection. Clothes and accessories carry the signature of the well-known brand and stand out as the absolute must-have pieces for the spring-summer season. Specifically, the new collection stars timeless black & white staples with modern lines that flatter every body type...
TOMMY HILFIGER HOSTS THE FIRST LIVESTREAM SHOPPING EVENT IN GREECE PRESENTED BY ILIANA PAPAGEORGIOU
Tommy Hilfiger, represented in Greece by SARKK SA, hosted the first Tommy livestream shopping event in Greece on May 17th 2021 at tommy.com, applying the biggest trend of the global market and proving its distinguishing innovative spirit. The Live Shopping Event was hosted by the much-loved Iliana Papageorgiou, model and presenter, who was joined by Eleni Stasinopoulou, director of Missbloom.gr and of all the women-centered sites of Attica Publications. The live event had a form of a short, fun and interactive digital show and the two hostesses were dressed from head to toe with Tommy...
SARKK SA SUPPORTS “SOS CHILDREN VILLAGES” AND “XATZIKIRIAKEIO CHILDCARE INSTITUTION” DURING THE EASTER CSR ACTIVATION OF THE COMPANY.
For a consequetive year, on the occasion of Easter, Sarkk SA is next to the children of SOS Children's Villages and Xatzikiriakeio Childcare Institution, delivering clothes and shoes from Tommy Hilfiger & Tommy Jeans collections at the central offices of the two institutions. On Tuesday 27th April, with the presence of mrs Sylvie Gerogianni, Marketing, Communications & Visual Merchandising Manager – Tommy Hilfiger & Calvin Klein Sarkk SA, the delivery was implemented towards the two institutions, during visits where all safety protocols were kept. During the visit in Xatzikiriakeio Childcare Institution,...
TOMMY HILFIGER LAUNCHES ‘ONE PLANET’ CAPSULE IN CELEBRATION OF EARTH DAY
The capsule features organic and recycled materials and planet-positive messaging, continuing to build on Tommy Hilfiger’s ambitious sustainability journey. AMSTERDAM, THE NETHERLANDS (APRIL 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2021 TOMMY HILFIGER ‘One Planet’ capsule for men and women, designed in celebration of Earth Day, and which builds on Tommy Hilfiger’s ambitious sustainability journey. The range of relaxed statement pieces features organic and recycled materials and planet-positive messaging to inspire more sustainable decisions this...
TOMMY HILFIGER TAPS INTO THE POWER OF CREATIVITY TO INSPIRE SOCIAL CHANGE WITH TOMMY JEANS “MUSIC TAKES US FURTHER” CAMPAIGN
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2021 TOMMY JEANS “Music Takes Us Further” campaign, built on the brand’s deeply rooted music heritage. The campaign was brought to life by an eclectic mix of creative talent including musicians, poets and activists from diverse walks of life. Each shares their unique perspective on utilizing music to drive social change, inspiring fans to contribute a future that “Wastes Nothing and Welcomes All.” The collection will be available on tommy.com, at TOMMY JEANS stores...
TOMMY HILFIGER INSPIRES GLOBAL COMMUNITY TO UNITE FOR SOCIAL CHANGE WITH SPRING 2021 ‘MOVING FORWARD TOGETHER’ CAMPAIGN
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2021 TOMMY HILFIGER campaign, centered around the theme of ‘Moving Forward Together’ to build a better future. The campaign is fronted by a diverse cast of activists and advocates, all striving for a society that Wastes Nothing and Welcomes All. Through the campaign, the talent shares their stories and activism journeys to inspire fans to create a brighter future. The collection will be available at tommy.com, at TOMMY HILFIGER stores worldwide and select wholesale...
Calvin Klein Introduces its Spring 2021 Campaign: Blank Canvas
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s iconic monogram underwear offer the possibility of limitless self-expression. They become a Blank Canvas. Photographer Mario Sorrenti and director Terence Nance capture the storytellers, visionaries, and creators of today telling their stories through intimate and surreal visuals, dialogue and movement. The Cast: - Anthony Ramos, actor, musician - Janaya...
TOMMY HILFIGER AND FUTURELEARN PARTNER TO INSPIRE SOCIAL IMPACT THROUGH ONLINE EDUCATION
The portfolio of online courses covers sustainability, LGBTQIA+ allyship, body confidence and community building, hosted by Tommy Hilfiger brand ambassadors Jameela Jamil, Indya Moore, Mogli, Kiddy Smile and other social activists. AMSTERDAM, THE NETHERLANDS (FEBRUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that it has partnered with online learning platform, FutureLearn, to inspire change by designing and creating access to a unique portfolio of social impact educational courses. With the shared belief that creating a better future begins with creating the...
TOMMY HILFIGER TAKES NEXT STEPS TOWARDS LONG-TERM MINORITY REPRESENTATION
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce key partnerships with its People’s Place Program. Building on Tommy Hilfiger's long history of collaborating with diverse talent, the program will join forces with trailblazing voices of Black, Indigenous and People of Color (BIPOC) in fashion to advance underrepresented communities. “The People’s Place Program is a cornerstone in our efforts to open the door to everyone who has been left out by fashion,” said Mr. Tommy Hilfiger, Principal Designer, Tommy Hilfiger...