The fourth collaborative collection between Tommy Hilfiger and Lewis Hamilton makes positive strides forward in sustainable materials and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type.
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2020 TommyXLewis collection, the fourth collaboration with six-time FIA Formula OneTM World Drivers’ Champion and global brand ambassador, Lewis Hamilton. Inspired by the theme of loyalty, the full collection makes positive steps forward in sustainable materials and embraces the notion of “Style for All”, where great style erases all boundaries in gender,
age, ethnicity and body type. The Spring 2020 TommyXLewis collection will be available on a gender-neutral tommy.com page and in select TOMMY HILFIGER stores and wholesale locations globally starting February 2020.
“Our fourth collaborative collection truly celebrates inclusivity,” said Tommy Hilfiger. “For Spring 2020, Lewis and I focused on creating a collection that can be styled for everyone and keeps sustainability front of mind. It has been amazing to watch Lewis push the boundaries as a designer during the last four seasons, and we’re really proud of what we accomplished with our latest collection.” The TommyXLewis collection fuses two worlds: the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the Spring 2020 TommyXLewis collection, and is reflected in pieces that nod to classic archive styles. The powerful value is not only tattooed on Lewis Hamilton’s arm, but is also represented in his loyalty to the causes that are close to his heart and to the brand.
“Loyalty means everything to me - I wouldn’t be where I am today if not for the family, friends, fans and team supporting me since day one,” said Lewis Hamilton. “Tommy and I share this value, not only towards one another, but also to the causes of sustainability, diversity and inclusivity. We have designed a collection that allows our fans to be who they are. We can’t wait to share this message of empowerment in Spring 2020.”
Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The Spring 2020 TommyXLewis collaborative collection is more conscious than ever, with over 75% of the apparel featuring sustainable elements, including 100% organic cotton. Sorona®, which is made from a plant-based fiber, was used as a sustainable alternative to down. The collection also utilizes lower impact washes and recycled textiles on styles including denim pants and shorts, woven tops and the bleached trucker jacket.
The integrated Spring 2020 TommyXLewis campaign was shot through the emotionally evocative lens of Brett Lloyd, who captured Lewis Hamilton against a desert backdrop, with the landscape drastically changing based on the time of day.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and the handles @TommyH