TOMMY HILFIGER STANDS BEHIND SUSTAINABILITY MISSION WITH FALL 2020 TOMMY JEANS COLLECTION

AMSTERDAM, THE NETHERLANDS (AUGUST 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Fall 2020 TOMMY JEANS collection, which builds on Tommy

Hilfiger’s ongoing sustainability mission to create fashion that Wastes Nothing and Welcomes All. In keeping with a growing portfolio of TOMMY JEANS sustainability strides, this season incorporates innovative materials and production methods at each step of the design and manufacturing process. The impact-conscious collection will be available online at tommy.com, at select TOMMY HILFIGER and TOMMY JEANS stores worldwide, and through select wholesale partners beginning September, 2020.

To combat textile waste, a majority of the TOMMY JEANS collection is designed using 100% recycled denim styles made using an innovative technique that blends cotton scraps from the apparel industry’s factory floors and hotel industry’s bed linens, stitched with thread made from recycled plastic PET bottles. The season’s newly launched Critter-embroidered icon styles are also made of 100% recycled denim, to wear as stand-alone statement pieces or pair together for a bold coordinating set. Additional sustainable materials appearing throughout the collection include organic cotton, as featured across sweat pants, and 100% recycled cotton mom jeans. The collection maintains the rebellious spirit at the heart of TOMMY JEANS, while continuing the brand’s mission to reduce impact, without compromising quality.

Building on the ‘Tune Into’ series that launched in Spring 2020, the Fall 2020 TOMMY JEANS campaign features an eclectic mix of creatives including musicians, models, DJs and dancers comprising of Sheani Gist, Havana Liu, Lucia Luciano, Wooseok Lee, Ohkemo, Salem Mitchell, G Meyer and Carlie Hanson. The diverse group of talent brought their personal creative point of view by capturing the emotion of the campaign with their personal mobile devices.

Fans are encouraged to follow @TommyJeans to join the growing TOMMY JEANS community. In line with their music-inspired heritage, the @TommyJeans Instagram account delivers 24/7 experimental content and pushes the boundaries as a destination for fashion authenticity, self-expression and exchange. Join the conversation on social media using #TommyJeans and #TommyHilfiger.