AMSTERDAM, THE NETHERLANDS (FEBRUARY 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to introduce Team Tommy, a new community-led initiative designed to recognize the gaming world. Rooted in Tommy Hilfiger’s historical legacy of fostering new and emerging talent, Team Tommy seeks to empower a new wave of Futuremakers and champion creatives in the gaming space for their unique talents.

“We’ve never done anything like this before,” said Tommy Hilfiger. “Not only is this an exciting step for us as we enter the metaverse, but we’re connecting with and building relationships with a whole new group of fans and consumers. I’m excited to learn from these creative individuals and explore more of their intricate gaming world.”

Team Tommy is a completely new approach to community engagement. The reach is global and Team Tommy aims to amplify up-and-coming gamers and streamers throughout the physical and digital worlds. With the ongoing support of Tommy Hilfiger, Team Tommy motivates gamers to push forward, grow and create new content. Team Tommy is a first-of-its-kind community, creating long-lasting synergy between members and speaking directly to Tommy Hilfiger’s core values and strategic vision.

Team Tommy is made up of eight hand-picked gamers from across the USA, Europe and APAC, to represent the diverse gaming community. Through the select gamers range and gaming platforms, they reach over 5.26 million fans globally and over 1.25 million users on Twitch, an interactive livestreaming gaming and entertainment platform. As part of Team Tommy, the gamers will take part in weekly streams across various social platforms including Twitch and YouTube Live, monthly regionally streamed “Get togethers”, in-person appearances throughout the year and in-store activations in their local markets.

The eight Team Tommy members are:

  • Luminum (Australia): As a League of Legends Grandmaster who mainly streams LoL, Luna is also very active across social media, including YouTube and Twitter where she is passionate about makeup and fashion.
  • Sunsup (France): With a unique style and passion for fashion across all social channels, Sunsup is a French streamer who mainly streams Animal Crossing content on Twitch in a fun and spontaneous way.
  • HoneyPuu (Germany): A Twitch streamer mainly known for her League of Legends gameplay, HoneyPuu continues to grow a solid following due to her entertaining streaming style and regular interaction with her community.
  • Nana (Korea): While regularly streaming League of Legends content across Twitch and YouTube, Nana is also passionate about animation and drawing, which she also streams and posts VOD content around.
  • OwengeJuiceTV (U.K.): Branching out from TikTok storytelling, OwengeJuiceTV has become an avid Minecraft streamer and content creator, creatively focusing his channel on combining pre-recorded cinematics with live role-playing in a Minecraft setting.
  • Blaustoise (U.S.A.): Former game developer turned streamer, Blaus streams regularly across multiple games with Grand Theft Auto as his main game of choice.
  • dish (U.S.A.): By connecting with like-minded individuals through game streaming, dish originally started out on TikTok before moving her focus to Twitch where she streams Animal Crossing.
  • Dom2k (S.A.): With a loyal following of fans who tune in to watch him stream NBA2K and hear all things NBA, Dom2k focuses on streaming all basketball-related content as well as creating VOD and podcast content surrounding the NBA.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TeamTommy and @TommyHilfiger.