AMSTERDAM, THE NETHERLANDS (July 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces Zhou Guanyu as the newest TOMMY HILFIGER Global Brand Ambassador. As China’s first Formula 1® driver and one of motorsport’s most influential contemporary voices, Zhou brings distinctive personal style, global appeal and a fresh perspective to the Tommy family.
“Zhou Guanyu represents a new generation of talent with influence that reaches far beyond the racetrack,” said Tommy Hilfiger. “What excites me most is the way he approaches style — with confidence, individuality and authenticity. I’m looking forward to seeing him bring that modern perspective to our vision of ‘Prep Made Current’.”
The announcement comes as Zhou continues his journey with the Cadillac Formula 1® Team, where he serves as Reserve Driver, supported by TOMMY HILFIGER as Official Apparel Partner.
“Fashion is part of my DNA; I’ve grown up understanding that clothes are not just practical — they are an entire language,” said Zhou Guanyu. “Style is an opportunity to tell your story without words. For decades, Tommy Hilfiger has helped show the personality beyond the helmet, opening the door for individuality to become part of the sport. I'm proud to be part of that legacy and to represent the brand on and off the track.”
The partnership strengthens TOMMY HILFIGER’s position at the intersection of sport, style and contemporary culture. As motor racing continues to surge in global popularity, Zhou’s connection with younger, style-aware fans expands the brand’s reach. Following in the footsteps of previous ambassadors Lewis Hamilton, Checo Pérez, Rafael Nadal and Thierry Henry, the collaboration underscores a continued commitment to working with sporting figures who influence culture around the world.