In a first-of-its-kind partnership, the Liverpool FC team will be styled in bespoke, head-to-toe ‘Tommy Hilfiger’ looks shaped to each player’s personality.
WHAT: Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces the Liverpool FC Men’s first team including captain Virgil van Dijk, Dominik Szoboszlai and Florian Wirtz, and first team Head Coach Arne Slot wore TOMMY HILFIGER Winter 2025 and Spring 2026 to the Premier League game against Newcastle United on January 31, 2026. As Official Global Partner of Liverpool FC, TOMMY HILFIGER is redefining off-pitch dressing through a curated seasonal wardrobe in a modern expression of style, confidence and individuality.
Presenting a style vision for the next era of the game, the team showcased the TOMMY HILFIGER world — spanning iconic essentials, timeless denim, the “TOMMY HILFIGER New York” collection, refined accessories and footwear — with every piece available to buy online. Designed for the full club and global community of supporters, the partnership brings together decades of craftsmanship, tradition and authenticity in a modern expression of club dressing.
Tommy Hilfiger built a global brand on the belief that a welcoming spirit, connection to pop culture and bold collaboration can shape what comes next. His lifelong love of sport inspired him from the start of his career to bring fashion into the worlds of the athletes that define it. That passion powered decades of pioneering partnerships working with icons such as Thierry Henry, Rafael Nadal and Lewis Hamilton. It now fuels a new frontier sponsoring Liverpool FC, where the brand’s Americana heritage meets the club’s enduring football identity, driven by courage, creativity and a belief in dreaming big.