Known for its bold take on unpretentious prep, the brand will introduce a new vision for menswear, where heritage meets modernity, always with an unexpected twist.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a return to Pitti Uomo to show the TOMMY HILFIGER Spring 2026 collection in Florence, Italy, on June 17. Building on a legacy of boldly stepping into the cultural conversation with a fresh point of view, the concept reimagines the classic gentleman’s setting — where everyone is welcome and individuality takes the spotlight.
Returning to Pitti Uomo for the first time since 2017, TOMMY HILFIGER will present a celebration of classic New York style - refined, reinvigorated, and full of character. This evolved approach to menswear showcases vibrant confidence, blending structure with ease and tradition with a contemporary sensibility. Rooted in a relaxed approach to American dressing, the new expression is made for those who know the prep codes – and how to play with them. It’s timeless style, worn with the freedom to stand out.
Opening the doors to a sophisticated setting where timeless Italian tradition meets an elegant vision of contemporary American style, the showing will take place at a distinguished Florentine venue. As part of the official Pitti Uomo program, the presentation reinvents the prep wardrobe through a modern lens, designed to challenge convention, celebrate individuality, and reframe the codes of classic dressing for today.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.