Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in new Icon Cotton Stretch underwear. In a campaign directed and shot by renowned photographer Mario Sorrenti, Bad Bunny is captured in an immersive world where sensuality sets the tone, amplifying by his powerful persona and superstar status. Across the visuals, including a campaign film set to his hit song ‘EoO,’ Bad Bunny is stripped back to his authentic self, his confidence on display from every angle in the latest Calvin Klein underwear. “This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.” For Spring 2025, Calvin Klein introduces its latest innovation, Icon Cotton Stretch, updating the original designer underwear with maximum comfort and superior sensuality. New features and benefits include a stitch-free Infinity Bond waistband, a supportive contour pouch and enhanced shape retention for premium ease of wear. From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look. The campaign launches today, March 18, on calvinklein.com. Content featuring Bad Bunny will pulse out on @calvinklein social channels throughout the week and appear on high-impact out-of-home placements around the globe. Icon Cotton Stretch is now available on calvinklein.com. Campaign Credits: Directed and photographed by Mario Sorrenti