Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that rising Hollywood actor and global menswear brand ambassador Damson Idris wore TOMMY HILFIGER to the British Grand Prix at Silverstone Circuit in Northamptonshire on July 7, 2024. Building excitement over the weekend, the trailer for highly anticipated Formula 1™ racing movie, F1, launched at Grand Prix race day. Featuring Damson alongside Academy Award® winner Brad Pitt, the exhilarating film follows the fictional APX GP Team as former driver Pitt returns to the grid. Damson wore a navy relaxed fit half-zip jumper over a yellow polo with a chain stitch logo detail and paired the look with garment dyed twill pleated chinos and black chunky leather loafers, all from the TOMMY HILFIGER Summer 2024 collection. Damson was joined by three family members, who were also dressed head-to-toe in TOMMY HILFIGER for the occasion. Shakira, Damson’s niece wore a poplin button-down shirt with white mid-rise jeans and paired the look with a small straw shoulder bag and slingback high wedge sandals, all from the TOMMY HILFIGER Spring 2024 collection. Raheem, Damson’s nephew, wore the 1985 collection’s blue and white striped polo paired with the Denton chinos and white flag trainers from the TOMMY HILFIGER Spring 2024 collection. Hakeem, also Damson’s nephew, wore a light blue organic cotton striped shirt paired with khaki chinos and leather sneakers, all from the TOMMY HILFIGER Spring 2024 collection. Since its inception in 1985, the TOMMY HILFIGER brand has been a leader in celebrity partnership, associating with modern-day icons in entertainment and sport including Shawn Mendes, Lewis Hamilton, Gigi Hadid, Zendaya, Thierry Henry, Rafael Nadal and Kim Soo-Hyun. Tommy Hilfiger now sets a new precedent in the entertainment space as the only global fashion company working with Apple Studios to sponsor the forthcoming film. This collaborative spirit also extends to the brand’s presence in the digital world, where it connects with metaverse communities that engage with fashion in new and exciting ways. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.