Calvin Klein unveils global brand ambassador Jung Kook in Calvin Klein Jeans for the latest chapter of the brand’s Spring 2024 campaign.
Shot by Mert Alas, the campaign amplifies Jung Kook’s status as a global popstar, showcasing his natural confidence as he takes over the iconic Grand Central Station in new Calvin Klein Jeans styles. The latest Calvin Klein Jeans collection infuses wardrobe essentials with the brand’s youthful energy and distinctive minimal design codes: the 90s Straight Fit Jeans offer a nostalgic take on the quintessential denim silhouette, and the Oversized Monogram T-shirt upgrades a closet staple with a tonal take on the iconic Calvin Klein monogram logo. From new denim to elevated casual apparel, the Calvin Klein Jeans Spring 2024 collection brings unique style to iconic products and brings the brand’s authenticity into focus for a new generation.
The campaign and collection launch today, February 16 on Jung Kook’s campaign content will roll out on @calvinklein social channels throughout the week, with images also appearing on impactful out-of-home placements around the globe.
The Spring 2024 seasonal campaign continues to delve into the world of Calvin Klein, highlighting culture-shaping talent in distinct moments that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle. Watch this space for the next chapter.