A special all-day event was held on Wednesday, 30 November 2022 by SARKK, the exclusive distributor of Tommy Hilfiger and Calvin Klein, at the company's digital showrooms. Media representatives and influencers had the opportunity to see exclusively the new Spring/Summer 2023 collections of the two iconic brands.
Tommy Hilfiger showroom was filled with inspiration from life at the sea and the brands’ maritime heritage. For the new season, Tommy Hilfiger is redefining its iconic silhouettes, such as the jacket with varsity numbers, the peacoat, the chino pants, the cricket sweater and the shirtdress. This theme is manifested throughout the season in washed styles with handcrafted and distinctive details. At the same time, Tommy Jeans collection, inspired by the 90s, brings back the oversized and baggy fits, the denim sets, but also the classic Chicago and Rugby T-shirts in a modern streetwear style. The collection is dominated by pop up bright colors, the all-over monogram logo and the characteristic psychedelic print. The guests had the opportunity to see the brand's new season proposals and vote for their favorite look through a pleasant and interactive game.
For Spring 2023, Calvin Klein presented designs that exude the sensuality and minimalist mentality of the brand. Nude shades with the pop-up colors of orange and aqua, light fabrics, ethereal textures, but also the all-time-classic denim sets, are the basic elements of the collection, which are perfectly complemented with matching accessories and footwear. At Calvin Klein showroom guests’ attention was drawn to a photobooth, providing unique memorabilia from the day.
At the end of the event, all guests received a special gift from Tommy Hilfiger, a limited-edition tote bag to accompany them in every moment of their day and from Calvin Klein an underwear set "for her & for him".