Calvin Klein today launches Calvins or nothing, a new Underwear campaign starring actor and musician, Maya Hawke, and Belgian professional footballer, Romelu Lukaku.

Shot by Gray Sorrenti, the campaign captures each star in simple, yet striking black and white portraits. The campaign reflects the elevated, considered designs of its latest Underwear collection and channels the brand’s minimal, impactful aesthetic. The images and videos convey the brand’s signature style, strongly rooted in sensuality.

Additionally, English rapper, singer-songwriter and DJ, Shygirl, German social media star, Nic Kaufmann and Italian actress, Coco Rebecca Edogamhe were shot by Sarah Piantadosi adding further amplification to Calvins or nothing around the world.

New refined and casual styles include Embossed Icon, featuring a new logo treatment, and updated Modern Cotton silhouettes that reimagine our classic Underwear offerings. Bonded Flex introduces wire-free support in an innovative seamless knit, and CK Black features a minimalist take on seductive, graphic lace.

The campaign is launched and the collection is available to shop in Calvin Klein stores and on

Campaign Credits:

Global campaign featuring Romelu and Maya Directed and Photographed by Gray Sorrenti

Campaign featuring Shygirl, Coco Rebecca and Nic Kaufmann Directed and Photographed by Sarah Piantadosi