Calvin Klein’s Fall 2022 campaign sees a global cast in real settings, with some unexpected twists. Featuring the newest Underwear and Jeans, the collection of original essentials is designed for the everyday and updated for now.
Shot and directed by Alasdair McLellan, the cast is documented in the latest styles, considered and elevated for the season. Modern, minimal and sensual, the stills nod to the stripped-back images the brand is known for, capturing each talent’s true confidence. The episodic series of videos feature talent crossing paths in a Calvin Klein world where routines – from workouts to laundry to solo dining – are anything but basic.
Starring in the campaign are actor and director Chloë Sevigny, singer-songwriter and actor Dominic Fike, global artist and performer JENNIE, actor, performer and singer-songwriter Michaela Jaé Rodriguez, actor and activist Susan Sarandon and actor, producer Yahya Abdul-Mateen II alongside models Akon Changkou, Efron Danzig, Fran Summers, Kade Holt, Lila Moss, Precious Lee and Rianne Van Rompaey.
New Underwear and loungewear styles featured in the campaign include Embossed Icon, our signature logo reimagined in an embossed repeating design, and Bonded Flex, which offers wire-free comfort with innovative support in a seamless knit, both made with a blend of recycled materials. New Modern Cotton silhouettes, including a one-shoulder bralette, modernize one of our most iconic styles. Modern Cotton Naturals offer new shades and cuts, and are crafted with more sustainably-sourced fibers. Jeans channel the youthful spirit of the ‘90s and are elevated with utility details, dynamic textures and updated proportions. The original designer denim, evolved.
The campaign will be released globally on August 31. The videos will roll out daily on Calvin Klein social. Shop the latest styles on calvinklein.com.
Directed and Photographed by Alasdair McLellan