Τhe new flagship store of the iconic American brand  TOMMY HILFIGER  opened its doors in the busy shopping center ‘The  Mall Athens’ on September 24, 2020. The two worlds of the brand,  TOMMY HILFIGER  and TOMMY JEANS, are now located in a unique space, creating the ultimate fashion  destination for key  staples and fashion statement pieces.

More specifically, the consumers who visit the 340 m2 flagship store will have the opportunity to explore the latest TOMMY HILFIGER collection, which reinvents the brand’s classic heritage through the prism of an all-American kaleidoscope, combining the country aesthetics of the Midwear with the preppy style of the East Coast and the Ivy League.

Additionally, an innovative TOMMY JEANS in-store corner is launched for the first time in Europe, offering a unique shopping experience thanks to its irresistible design – a tribute to the brand’s 35th birthday that highlights the street style culture of the 80s.

The new flagship store dazzles thanks to its architectural and interior design. The new location reflects Tommy Hilfiger’s global retail concept, which fuses the brand’s Americana heritage with clean, modern finishes and a bright, airy aesthetic. The exterior façade fuses high-gloss white lacquered wood and polished stainless steel with accents in the brand’s signature red, white and blue color palette. The interior takes cue from the nautical lifestyle – one of Tommy Hilfiger’s longstanding sources of inspiration. Illuminated, white lacquered wall panels are set against rustic oak flooring. Furnishings are rendered in high-gloss white wood, with accents in polished stainless steel, walnut wood and glass

It’s worth mentioning that one more store will open its doors at The Mall Athens in 2021, this time exclusively focused on TOMMY HILFIGER ACCESSORIES and FOOTWEAR. Finally, all the appropriate protection and hygiene measures are in place, in order to ensure the safety of the consumer and the staff

The new TOMMY HILFIGER flagship store is located at the 2nd floor of The Mall Athens, Andrea Papandreou 35, Marousi, 15122.